From: Ad Age
The final 3 minutes of the Super Bowl produced 10,000 tweets per second... What the hell.
For anyone that doubts the power of social media needs a reality check.
Also, it was noted that "if the halftime show were its own standalone televised event, it would rank fourth in terms of all-time social-TV events for entertainment. It would trail only the 2011 MTV Video Music Awards, the 2011 American Music Awards and the 2011 Academy Awards."
Now you could argue that this is only because of the scale of what the Super Bowl is, but nonetheless, it is still amazing what the possibilities are.
Rewind to Super Bowl 2005. Web hosting company, Go Daddy put it all on the line and spent half of its yearly advertising budget to have a commercial during the Super Bowl. Just a week later, their market share for domain names went up by 56%. Without being specific on what kind of company they were, they just had an entertaining commercial with sexy NASCAR driver, Danica Patrick. Testosterone filled football frenzied dudes reacted positively and created a social frenzy. With some controversy over the ad, it got some of the best reviews and exposure over other Super Bowl ads.